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Sales & Marketing Courses
sales and marketingKey account management

This course will show you how to establish, develop and maintain mutually profitable relationships with your key clients at all levels and how to look after those clients you really can’t afford to lose.


  • What is Key Account Management?
  • What are the benefits of Key Account Management?
  • Your role as Key Account Manager
  • How to select your Key Accounts
  • Account planning
  • Account Management

Suitable for:
Account Manager, Sales staff (all levels) and Business Owners who have regular client accounts which need to be developed and looked after. Also, anyone who would like to hone their skills to both their own and their clients’ best advantage.

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